Privacy Policy

Brady Corporation ("Brady," "we," "us," "our," or the "Company") is committed to protecting the privacy of individuals who visit the Company’s Web sites ("Visitors") and individuals who register to use the Services as defined below ("Customers"). This Privacy Policy ("Policy") describes Brady’s privacy practices in relation to the use of the Company’s Web sites and the related applications and services offered by Brady (collectively, the "Services"), as well as individuals’ choices regarding use, access and correction of personal information.

Please read this Policy carefully. Use of this Site is subject to the terms and conditions of this Policy. If the terms and conditions of the Policy are unacceptable to you, please do not use this Site and do not submit any personally identifiable information via this Site. When you submit information via this Site, you consent to the information collection, use, and disclosure practices described in this Policy.

Brady’s Web sites and Services are not directed to children under the age of 13 and do not knowingly collect personally identifiable information from children.

1. Web sites covered
This Policy covers the information practices, including how the Company collects, uses, shares and secures the personal information you provide, of Web sites or Services that link to this Privacy Policy (collectively referred to as "Brady’s Web sites" or "the Company’s Web sites").
Brady’s Web sites may contain links to other Web sites. The information practices or the content of such other Web sites is governed by the privacy policies of such other Web sites. The Company encourages you to review the privacy policy of other Web sites to understand their information practices.
2. Information collected
For Web sites or other Services, Brady requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address ("Required Contact Information"). When purchasing the Services, Brady may also require you to provide the Company with financial qualification and billing information, such as billing name, address, or credit card number ("Billing Information"). Required Contact Information and Billing Information or any other information you submit to Brady to or through the Services are referred to collectively as "Data."
As you navigate the Company’s Web sites or Services, Brady may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons ("Web Site Navigational Information"). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol ("IP") address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).
For additional information about the collection of Web Site Navigational Information by Brady and others, please click here.
3. Use of information collected
The Company uses Data about Brady Customers to provide, maintain, protect, and improve Brady’s Web sites and Services, to develop new ones, and to protect Brady and our Customers.
The Company uses Data about Brady Customers to perform services requested. For example, if you fill out a "Connect with Us" or "Request a Demo" Web form, the Company will use the information provided to contact you about your interest in the Services.
The Company maintains a record of your communication to help solve any issues you may be facing with Web sites and Services. We may use your email address to inform you about our Services, such as letting you know about upcoming changes or improvements.
The Company may also use Data about Brady Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company, its products, its affiliates, and its partners, such as information about promotions or events.
Brady may also receive information about Customers from other sources, including third parties from whom we have purchased data, and combine this information with Data we already have about you. This helps us to update, expand and analyze our records, identify new customers, and create more tailored advertising to provide products and services that may be of interest to you.
Brady uses credit card information solely to check the financial qualifications and collect payment from prospective Customers.
Brady uses Web Site Navigational Information to operate and improve the Company’s Web sites. The Company may also use Web Site Navigational Information alone or in combination with Data about Brady Customers to provide personalized information about the Company. For additional information about the use of Web Site Navigational Information, please click here.
4. Web Site Navigational Information
Cookies, Web Beacons and IP Addresses
Brady uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web sites (“Web Site Navigational Information"). As described more fully below, we use these cookies or similar technologies to analyze trends, administer Web sites and Services, track users’ movements around our Web sites and Services, serve targeted advertisements and gather demographic information about our user base as a whole. This section describes the types of Web Site Navigational Information used on the Company’s Web sites and Services, and how this information may be used.
Brady uses cookies to make interactions with the Company’s Web sites easy and meaningful. When you visit one of the Company’s Web sites, Brady’s servers send a cookie to your computer. Standing alone, cookies do not personally identify you; they merely recognize your Web browser. Unless you choose to identify yourself to Brady, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a "Connect with Us" or a "Request a Demo" Web form), you remain anonymous to the Company.
Brady uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Web sites or Services.
Web Beacons
Brady uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web sites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site or Service tied to the Web beacon, and a description of a Web site or Service tied to the Web beacon. For example, Brady may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Web sites. Brady uses Web beacons to operate and improve the Company’s Web sites, Services and email communications.
Log Files, IP Addresses, URLs and Other Data
As is true of most Web sites, we gather certain information automatically to analyze trends in the aggregate and administer our Web sites and Services. This information may include your Internet Protocol (IP) address (or the proxy server you use to access the World Wide Web), device and application identification numbers, your location, your browser type, your Internet service provider and/or mobile carrier, the pages and files you viewed, your searches, your operating system and system configuration information, and date/time stamps associated with your usage. Due to Internet communications standards, when you visit or use the Company’s Websites and Services, we automatically receive the URL of the website from which you came and the website to which you go when you leave our Website. This information is used to analyze overall trends, to help us improve our Websites and Services, to track and aggregate non-personal information, and to provide the Websites and Services. For example, Brady uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Web sites. Brady also collects IP addresses from Customers when they log into the Services as part of the Company’s "Identity Confirmation" and "IP Range Restrictions" security features.
Do Not Track
Currently, various browsers — including Internet Explorer, Firefox, and Safari — offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites’ visited by the user about the user's browser DNT preference setting. Brady does not currently commit to responding to browsers' DNT signals with respect to the Company's Web sites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. Brady takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
5. Public forums, refer a contact, and customer testimonials
Brady may provide bulletin boards, blogs, or chat rooms on the Company’s Web sites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Brady is not responsible for the personal information you choose to submit in these forums.
Customers and Visitors may elect to use the Company’s referral program to inform contacts about the Company’s Web sites and Services. When using the referral program, the Company requests the contact’s name and email address. Brady will automatically send the contact a one–time email inviting him or her to visit the Company’s Web sites. Brady does not store this information.
Brady may post a list of Customers and testimonials on the Company’s Web sites that contain information such as Customer names and titles. Brady obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
6. Third-Party Service Integrations
Brady Web sites and Services may allow you to integrate the Services with various online third-party services like Google, Microsoft OneDrive, or Dropbox (“Third-Party Services”). In order to take advantage of this feature, you may need to authenticate, register for or log into Third-Party Services through the Company Web site or Services or on the websites of their respective providers. When you enable integration with or login to Third-Party Services through the Company Web site or Services, we will collect relevant information necessary to enable the Company Web site or Services to access that Third-Party Service (”Login Credentials”). We do not store your Login Credentials.
When you enable the Company Web site or Services to link content and data between Third-Party Services, the Third-Party Services may provide us with access to certain information that you have provided to the Third-Party Services, and we will use, store and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which Third-Party Services use, store and disclose your information is governed by the policies of such third parties, and we shall have no liability or responsibility for the privacy practices or other actions of any Third-Party Services that may be enabled within the Site.
7. Sharing of information collected
Service Providers
Brady may share Data about Brady Visitors and Customers with the Company’s contracted service providers so that these service providers can provide services on our behalf. These service providers are authorized to use your personal information only as necessary to provide the requested services to us. Without limiting the foregoing, Brady may also share Data about Brady Visitors and Customers with the Company’s service providers to ensure the quality of information provided. Unless described in this Privacy Policy, Brady does not share, sell, rent, or trade any information with third parties for their promotional purposes.
The Company may share Data about Brady Customers with other companies in order to work with them, including affiliates of the Brady corporate group and our distributors. For example, the Company may need to share Data about Brady Customers with other companies within the Brady corporate family or distributors for customer support, marketing, technical operations and account management purposes.
Third Parties
Section 4 of this Privacy Policy, Web Site Navigational Information, specifically addresses the information we or third parties collect through cookies and web beacons, and how you can control cookies through your Web browsers. We may also disclose your personal information to any third party with your prior consent.
Brady uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.
Compelled Disclosure
Brady reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.
8. Stop Communications
If you are receiving marketing communications (brochures, e-mails, etc.) from us or anyone else with whom we may share Personal Information as described in this Policy, and you no longer wish to receive such communications, please send an email to
9. Correcting and updating your information
Brady may retain your information for a period of time consistent with the original purpose of collection. For instance, we may retain your information during the time in which you have an account to use our Web sites or Services and for a reasonable period of time afterward. We also may retain your information during the period of time needed for Brady to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.
You may request to review, correct, delete or otherwise modify any of the personal information that you have previously provided to us through the Company’s Web sites and Services. If you have registered for an account with Brady, you may generally update your user settings, profile, organization’s settings or event registration by logging into the applicable Website or Service with your username and password and editing your settings or profile. To update your billing information, discontinue your account, and/or request return or deletion of Your Data associated with your account, please contact your account representative or the customer service team for the applicable Service. For other requests to access, correct, modify or delete Your Data, please review the “Contacting Us” section below. Requests to access, change, or delete your information will be addressed within a reasonable timeframe. If you are an employee of a Brady customer, you may also wish to contact your company’s system administrator for assistance in correcting or updating your information.
10. Customer Data
Brady’s Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). Brady will not review, share, distribute, or reference any such Customer Data except as provided in Brady’s Master Subscription Agreement, or as may be required by law. In accordance with Brady’s Master Subscription Agreement, Brady may access Customer Data only for the purpose of providing the Services or preventing or addressing service or technical problems or as may be required by law. Additional information about the Company’s privacy and security practices with respect to Customer Data is available here.
Brady acknowledges that you have the right to access your personal information. If personal information pertaining to you as an individual has been submitted to us by a Brady customer and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with our customer directly. Because Brady personnel have limited ability to access data our customers submit to our Services, if you wish to make your request directly to Brady, please provide the name of the Brady customer who submitted your data to our Services. We will refer your request to that customer, and will support them as needed in responding to your request within a reasonable timeframe.
11. Security
Brady uses robust security measures to protect Data about Brady Customers and to protect Brady and our Customers from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. Brady will use all reasonable efforts to safeguard the Data of all Visitor information collected, but Brady will have no liability for disclosure of any Visitor information obtained due to errors in transmission or the unauthorized acts of third parties.
12. Mobile applications
Without limiting the generality of this Privacy Policy, in addition to information gathered through its Web sites or submitted to its Services, Brady may obtain information through applications (“Mobile Applications”) that Customers or their authorized individuals (“Users”) download to, and run on, their mobile devices (“Devices”). Mobile Applications provided by Brady may obtain information from, or access data stored on, Users’ Devices to provide services related to the relevant Mobile Application. For example, a Mobile Application may: access a camera on a User’s Device to enable the User to upload photographs to the Services; access a camera on a User’s Device to enable a User to scan a barcode for use in Services; access the geographic location of a User’s Device to enable the User to find assets or equipment located nearby; or access contact information on a User’s Device to enable the User to sync contact information between the information that is stored on the User’s Device and the information that is submitted to the Services. Information obtained to provide Mobile Application services may include information obtained in preparation for anticipated updates to those services. Mobile Applications may transmit information to and from Devices to provide the Mobile Application services.
Mobile Applications may provide Brady with information related to Users’ use of the Mobile Application services, information regarding Users’ computer systems, and information regarding Users’ interaction with Mobile Applications, which Brady may use to provide and improve the Mobile Application services. For example, all actions taken in a Mobile Application may be logged, along with associated information (such as the time of day when each action was taken). Brady may also share anonymous data about these actions with third party providers of analytics services.
Customers may configure Brady Mobile Application services, and the information accessed or obtained by the Mobile Application on a User’s Device may be affected by the Customer’s configuration. In addition, if a Customer purchases more than one Service from Brady and its affiliates, a Mobile Application may be designed to interoperate with those Services; for instance, to provide a User with access to information from any or all of those Services or to provide information from a User’s Device to any or all of those Services. Information accessed or obtained by the Mobile Application on a User’s Device may be accessible to the Customer and its organization, depending on the intended functionality of the Mobile Application. Brady may provide updated versions of its Mobile Applications. If your mobile device’s settings permit, those updates will be downloaded and installed automatically on your mobile device. By installing a Brady Mobile Application on your mobile device, you consent to the downloading and updating of that Mobile Application.
Notices and contractual terms related to a particular Mobile Application may be found in the End User License Agreement or relevant terms of service for that application. The Company encourages you to review the End User License Agreement or relevant terms of service related to any Mobile Applications you download, install, use, or otherwise interact with to understand that Mobile Application’s information practices. The Mobile Application’s access to information through a User’s Device does not cause that information to be "Customer Data" under Brady’s Master Subscription Agreement with the Customer or under this Privacy Policy, except as follows: To the extent that a User uses a Mobile Application to submit electronic data and information to a Customer account on our Services pursuant to the Customer's Master Subscription Agreement with Brady (or a similar agreement that governs the Customer’s subscription(s) to Brady’s Services), that information constitutes “Customer Data” as defined in such agreement, and the provisions of that agreement with respect to privacy and security of such data will apply. Additional information about the Company's privacy and security practices with respect to Customer Data is available here.
13. Contacting Us
Comments, questions or suggestions you might have regarding the information practices described in this Policy can be directed to Brady Legal by sending an e-mail to or by mailing us at Brady Corporation, PO Box 2131, Milwaukee, WI 53201, Attn: Legal Department.
14. Changes to this Privacy Policy
Brady reserves the right to change this Privacy Policy, or any other policy or practice, at any time. Brady will provide notification of the material changes to this Privacy Policy through the Company’s Web sites at least thirty (30) business days prior to the change taking effect. Any changes or updates will be effective immediately upon posting to the Company’s Web sites. Your continued use of the Company Web sites and Services constitutes acceptance of such changes in the Policy.

Last Revised November 1, 2017